William Baker

K9 CEO, Thomas McCarthy
As an entrepreneur and life-long dog lover, I'm committed to delivering the most personalized wellness programs for your dogs and mine. 'Jersey' has been a part of my family for 5 years and I've always been committed to maximizing her quality of life. I'd love the opportunity to consider your dog to be part of my family, too.

That’s my promise to you.
William Baker

Innovation: The K9 Story
K9 Genetics Corporation is dedicated to maximizing the quality of life for dogs by offering completely personalized wellness programs to suit each dog's individual needs. Historically, dog food companies manufactured dog food in bulk; assuming that a single diet existed to meet the needs of every single dog. Nothing could be farther from the truth. Similar to humans, each dog responds differently to nutritional programs and therefore requires a personalized diet. Why do you think some people can eat high-fat diets and never gain a pound? It's because our bodies (and dogs) absorb nutrients differently.

On the other hand, Personalized Chow™ and Personalized Treats™ are formulated for your dog using a personalized, modern approach to science known as nutrigenomics. The Company understands that each dog is unique, and therefore manufacturers each set of Personalized Chow™ and Personalized Treats™ differently to compliment your dogs exact nutritional requirements.

What is nutrigenomics? Nutrigenomics is the study of how an individual's genetic makeup metabolizes and responds to nutrients and bioactives. One of the first steps taken when you sign up to receive Personalized Chow™ and Personalized Treats™ is to submit a DNA sample along with answers to questions such as your dog's breed, age, weight, and activity level. From there, the Company's qualified staff of canine nutritionists is able to determine the exact formulation for your dog's own Personalized Chow™' and Personalized Treats™.

How can your dog benefit from nutrigenomics? Nutrigenomics experts believe that personalized diets may prevent, delay, and treat diseases such as asthma, obesity, Type 2 diabetes, cardiovascular disease, and cancer without the use of pharmaceuticals or other prescription medicines. Each dog's Personalized Chow™ and Personalized Treats™contain only the finest ingredients in specific amounts determined by your dog's needs. Nutrigenomics is in its infancy and K9 Genetics Corporation is on the cusp of this technological innovation. The science is constantly evolving and we're well positioned for the many changes to come.